Claire Corbin

Experience

Shoot and edit video content and consistently get 5k-3.6m views per video on TikTok, Instagram Reels and YouTube Shorts
Create 10-15 pieces of video, photo and graphic content per week in alignment with brand voice to grow digital community
Conduct weekly trend research about target demographics to inform future content
Interpret social media analytics and measure monthly KPIs to inform and develop future content
Collaborate with team to engage with followers, promptly replying to comments and direct messages
Support team in managing multi-channel content calendars to schedule posts, write captions and ideate content aligned with overarching campaigns and strategy
Use Shopify to write and publish blog posts 1-3 times per month
Collaborate with teams to develop social media strategy and campaigns
Act as primary face of TikTok and conduct 1-3 TikTok lives per week to acquire new customers

Managed social channels and grew Instagram following by 156% in less than 5 months
Created and posted 10-15 pieces of social content per week to grow digital community
Photographed and directed over 15 in-studio and on-location shoots for social media and promotional materials
Aided in planning 5 pop-up events in collaboration with a local business to expand markets
Stayed up-to-date with current fashion and social trends to inform content and social media strategy
Coordinated product loan program with an indie magazine for photoshoots to grow brand reach

Conceptualized, executed and posted content on social channels to convert followers into in-person customers and promote brand awareness
Built social media strategy and guidelines aligned with brand voice and messaging
Created over 100 pieces of photo and video content for socials to grow brand awareness

Provided executive direction to a team of 250+ members to create and publish 2 print issues and online content
Conceptualized theme and oversaw all visual, written and administrative components
Aided in pitching and securing brand partnerships with over 5 local organizations
Collaborated with teams to plan 5 events to foster camaraderie among internal teams and grow brand awareness

Led a team to execute and photograph over 30 photoshoots for a fashion, beauty and lifestyle publication
Shot 5 magazine covers to be published on 5 different issues
Collaborated and communicated with teams to conceptualize and ensure seamless operation of photoshoots
Edited photos tailored to specific concepts to be published for a print and online Gen-Z focused demographic

Converted over 60 followers to clients through Instagram organic marketing and word-of-mouth in the first four years of being in business
Maintained website, social media presence and client workflows to nurture existing clients and gain new ones
Worked with clients and collaborated with stylists, art directors and make-up artists to conceptualize, plan and execute shoots

Software: Adobe Suite, Canva, InShot, Google Workspace, Miro, Loomly, Later, Planoly, Hootsuite
Social Media: Instagram, TikTok, Pinterest, Facebook, Threads, YouTube, Lemon8
Photography and Videography: Sony and Canon DSLR, iPhone Photo and Video, In-Studio Lighting
Style Guides: Associated Press

Claire Corbin