As a Content Creator at Sunny, a period care company, I produced video, photo, and graphic content for social media. A key part of my strategy was seamlessly integrating trending topics and pop culture to resonate with our Gen Z audience. I also created educational content around sustainable period care, menstrual health, period poverty, and reproductive rights.

Using tools like Canva, Adobe Creative Suite, CapCut, and InShot, I crafted scroll-stopping posts that invited viewers into the brand story. My content consistently generated between 5,000 and 3.6 million views per video on TikTok and Instagram Reels.

I supported our multi-channel content calendar using Loomly and Miro to plan themes, schedule posts, and write captions. I also conducted community engagement and hosted 1–3 TikTok Lives per week to connect with followers in real time.

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